This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from luxbrilliant.com (the “Site”).
At Luxbrilliant, we deeply value the trust you place in us. Safeguarding your privacy is one of our top priorities, and we want you to clearly understand how your information is handled. Below, we outline the details of how we collect, use, and share personal information. If you have any questions or concerns about this policy, please reach out to us at [email protected].
Personal Information We Collect
When you visit our Site, we automatically gather certain information about your device, such as your web browser type, IP address, time zone, and cookies installed on your device. As you browse, we also track the individual pages you view, the websites or search terms that directed you to us, and how you interact with the Site. We refer to this as Device Information.
We collect Device Information through technologies such as:
- Cookies: Data files placed on your device with an anonymous unique identifier. For details and disabling cookies, visit http://www.allaboutcookies.org.
- Log Files: Records of actions on the Site, capturing IP addresses, browser details, ISP, and timestamps.
- Web Beacons, Tags, and Pixels: Electronic tools that help us understand browsing behavior.
Additionally, when you make a purchase, we collect details including your name, billing and shipping addresses, payment information (like credit card details), email, and phone number. This is referred to as Order Information.
Together, Device Information and Order Information are described as Personal Information in this policy.
How We Use Your Personal Information
We primarily use Order Information to fulfill purchases, including processing payments, shipping items, and sending invoices or confirmations. It also helps us to:
- Communicate with you about your order and our services.
- Screen for fraud and potential risks.
- Provide you with updates, offers, or promotions (when aligned with your preferences).
Device Information helps us:
- Detect fraud risks (especially via IP addresses).
- Improve and optimize our Site’s performance.
- Assess the success of marketing campaigns, advertising, and user experiences.
- Run advertising and retargeting campaigns (e.g., on Google, Facebook, or YouTube).
Sharing Your Personal Information
We share your information with trusted third parties to support business operations:
- Shopify: Our online store platform. Read more: https://www.shopify.com/legal/privacy
- Google Analytics: For customer insights. Learn more: https://www.google.com/policies/privacy/ and opt out at https://tools.google.com/dlpage/gaoptout
We may also share your information to comply with laws, respond to lawful requests, or protect our rights.
Do Not Track
Please note we do not alter our practices when receiving a Do Not Track signal from your browser.
Your Rights
If you are located in Europe, you have the right to access, correct, update, or request deletion of your personal information. Please contact us to exercise these rights.
Additionally, we may process your data to fulfill contracts or pursue legitimate business interests. Please note your data may be transferred outside Europe, including to the U.S. and Canada.
Data Retention
We retain your Order Information for our records unless you request its deletion.
Changes
Luxbrilliant may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.